Product Marketer / Digital Marketer / Writer (Associate to Mid-Level)

We’re looking for a proactive, creative, and hands-on Product Marketer to help grow our digital products — including SaaS and WordPress solutions used by customers around the world.

You’ll create engaging content, improve visibility through SEO, guide customers to success, and help launch marketing campaigns that make a measurable impact.

We welcome applicants ranging from early-career marketers (1–2 years of experience) to mid-level professionals (3–5+ years). The final role level and compensation will reflect your experience and skills.

💰 Salary Range

For most positions, compensation is based on experience and role level:

• Associate Level (1–2 years of experience):
  2.4 – 4.2 lakhs per year (CTC)
• Mid-Level (3–5+ years of experience):
  4.2 – 7.2 lakhs per year (CTC)

We’re also open to considering more experienced candidates beyond these ranges if you bring strong expertise and skills that can create a significant impact. If you believe you’re a great fit at a higher level, we encourage you to apply.

Responsibilities

🎯 Positioning & Messaging

• Develop clear, benefit-focused messaging for our products and new features.
• Collaborate with Product and Support teams to translate technical concepts into compelling stories.

🚀 Customer Onboarding & Activation

• Guide new customers through setup and migration.
• Create resources, follow-ups, and videos to help them succeed and feel confident.

✍️ Content, Video, & Campaigns

• Write and edit landing pages, help docs, emails, blog articles, and marketing collateral.
• Develop video walkthroughs, tutorials, and demo content to educate and engage users.
• Plan and execute newsletters, product announcements, and seasonal promotions.

🔍 SEO & Website Optimization

• Conduct keyword research and optimize website content for search visibility.
• Use tools like Google Search Console to identify and resolve issues.

📢 Outreach & Social Media

• Support social media content planning and publishing.
• Run outreach campaigns to gather testimonials, reviews, and customer stories.

📈 Reporting & Improvement

• Track the performance of marketing activities.
• Share insights and recommend improvements based on data.

For more experienced candidates:

• Lead larger marketing projects and campaigns.
• Collaborate closely with senior team members to define strategy.
• Mentor junior marketers or interns as needed.

✅ Requirements

• 1–5+ years of experience in product marketing, digital marketing, or content marketing.
• Strong written and verbal communication skills in English.
• Ability to plan and manage multiple projects with attention to detail.
• Experience creating marketing content across formats (web, email, social).
• Curiosity to learn new tools and marketing strategies.
• Comfort using tools like Google Docs, Sheets, Notion, or Canva.
• A personal laptop for work.

🌟 Bonus Points

• Experience creating video tutorials or product walkthroughs (Loom, Camtasia, or similar tools).
• Experience with WordPress ecosystem or SaaS .
• Familiarity with AI tools like ChatGPT to improve workflows.
• Interest in travel, technology, or digital products.
• Experience using marketing automation tools like Brevo (or similar platforms).

💡 What You’ll Learn

• How to write and market to real users in multiple countries.
• How SaaS and digital product companies run SEO, content, and campaigns.
• How to collaborate across product, design, and support teams to launch and grow products.